We Grilled 500 Tech Leaders About Data. Here’s What We Learned
By Bryan Kirschner, Vice President, Strategy, DataStax
Technology choices obviously play a critical role in how organizations drive revenue and customer value from data.
DataStax research, coupled with our experience working with many of the world’s largest and most data-intensive enterprises, found that those using an open data stack — one that comprises some combination of Apache Cassandra, Kubernetes, Elasticsearch, Apache Kafka, Apache Pulsar, and Apache Spark — were more than 2x more likely to attribute more than 20% of their revenue to data and analytics.
But there’s much more to building success with data than an arsenal of next-generation software. We wanted to validate patterns and practices beyond technology alone that set up companies for success, while learning about steps that others less far along on their data-driven business transformations could follow to accelerate their progress.
So we surveyed more than 500 CIOs and technology leaders and uncovered key attributes of “data leaders” — companies that excel at using data to deliver value to customers and derive at least 20% of revenue from data and analytics.
Our findings are contained in our new report, “The State of the Data Race 2021.” Here’s an overview:
- What leading organizations do to improve the customer experience and boost revenue with data
- Why a hybrid data strategy is key to using data to drive revenue and customer value.
- Key steps that organizations take to move toward the level of the highly successful data strategies used by leaders
Want the details? Download “The State of the Data Race 2021.”
